The American Television Industry
$143.95
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Description
The American Television Industry offers a concise and accessible introduction to TV production, programming, advertising, and distribution in the United States. The authors outline how programs are made and marketed, and furthermore provide an insightful overview of key players, practices, and future trends.
Table of Contents
Introduction.- 1 Key Players.- 2 Audiences and Advertising.- 3 Television Programming.- 4 Making TV on the Broadcast Networks.- 5 Branded Cable Networks.- 6 The New Economies of TV Information.- Conclusion.- Bibliography.- Index.
Product details
| Published | 11 Nov 2009 |
|---|---|
| Format | Hardback |
| Edition | 1st |
| Extent | 208 |
| ISBN | 9781844573387 |
| Imprint | British Film Institute |
| Illustrations | 19 b/w photos, 1 b/w illustrations |
| Dimensions | 234 x 153 mm |
| Series | International Screen Industries |
| Publisher | Bloomsbury Publishing |
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