The ‘Arab Spring’ brought the Muslim Brotherhood to power in Egypt but the Islamist movement was not able to, or allowed to, retain authority. El-Nawawy and Elmasry’s insightful account provides a helpful guide to a failed political revolution, despite the group’s sophisticated communication strategy. Highly recommended.

Daya Thussu, professor, Hong Kong Baptist University, author of International Communication: Continuity and Change, third edition (2019)

Mohammed el-Nawawy and Mohamad Hamas Elmasry add a crucial perspective on the unfolding drama of the Arab revolutions by giving us a detailed account of the normative and conceptual limitations of an Islamist movement at the tether end of its political potency. The implications of this impeccable piece of scholarship are far beyond the failed media strategies of an Islamist movement. It highlights the rise and fall of a political theology that has become its own worst enemy.

Hamid Dabashi, Professor of Iranian Studies and Comparative Literature, Columbia University

Marshalling a wealth of new evidence through a theoretically-informed analysis, Mohammed el-Nawawy and Mohamad Hamas Elmasry offer new insights into the writings and media strategies of Egypt’s largest Islamist movement in the aftermath of the 25 January Revolution. This book will be essential reading for anybody interested in the rise and fall of the Muslim Brotherhood in Egypt.

Neil Ketchley, Lecturer in Middle East Politics, King's College London