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Celebrity Bromance and Comradery Capital in Asia

Celebrity Bromance and Comradery Capital in Asia cover

Celebrity Bromance and Comradery Capital in Asia

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Description

From Bollywood to K-Pop, from Crazy Rich Asians to YouTube stars and Boys' Love media, this book brings together leading scholars to explore “bromance” in celebrity culture across Asia. Celebrity Bromance and Comradery Capital in Asia demonstrates how celebrity bromances are used as global promotional tools in different national and transnational contexts, including China, Thailand, India and beyond. Across chapters written by leading international scholars, the book demonstrates how a “comradery capital” develops as Asian bromances become not just a promotional tool but commodities in their own right in contemporary celebrity culture.

Table of Contents

1. Introduction
Part 1: Bromance Capital
2. Manufacturing Intimacy: The on and off-screen performance of coupledom by Asian BL celebrities
(Joyleen Christensen, University of Newcastle, Australia)
3. Bromancing of the Khans: From Hindi cinema's brothers in arms to Bollywood bromance!
(Vikrant Kishore, University of Nottingham Ningbo, China)
4. Leaving Johnny's: How Nishikido-Akanishi Bromance Transformed Their Post-Idol Success
(Nur Aliah Binti Mansor, Universiti Tunku Abdul Rahman, Malaysia)
5. Commodifying Queer Representation and Fan Service in Thai BL Lakhon (Dania Shaikh, Independent Researcher, India)
6. Fan-Snubbing, Bromances and Porus Masculinities: (re) scripting comradery capital in a Thai context
(Mark Vicars, Victoria University, Australia, Nuntiya Doungphummes, Mahidol University, Thailand and
Narongdej Phanthaphoommee, Mahidol University, Thailand)

7. Deconstructing Bromances: fan responses to the ending of celebrity bromances in Chinese Boy's Love adapted dramas (Yizhe Cui and Celia Lam)
Part 2: Comradery Capital
8. Following a Universal Star: Cine-politics, Comradery Capital and Kamal Haasan in Indian Cinema
(Raj Sony Jalarajan and Adith K. Suresh, MacEwan University, Edmonton, Canada)
9. Comradery Capital: Commodified celebrity interactions in Crazy Rich Asians cast (Celia Lam and Jackie Raphael)
10. Young NK Women Vloggers on YouTube and Their Self-Representational Techniques, (Haelin Jun and Aristea Fotopoulou, University of Brighton, UK)
11. Friendship? No, It Is Business!: How trainee capital is transformed into the commodification of celebrity in the K-pop industry (Hyejin Jo, Simon Fraser University, Canada)
12. Jury Casting in SING! China: Validity of Group Celebrity Persona in the study of Comradery Capital across China (Sevda Kaya Kitinur, Izmir University of Economics, Turkey)
13. Transregional Circulation of HK Celebrities in Mainland China, (Fang Qi, University of Hainan, China)
Index

Product details

Bloomsbury Academic Test
Published Sep 04 2025
Format Hardback
Edition 1st
Extent 224
ISBN 9780755655021
Imprint Bloomsbury Academic
Dimensions 9 x 6 inches
Series Asian Celebrity and Fandom Studies
Publisher Bloomsbury Publishing

About the contributors

Anthology Editor

Celia Lam

Celia Lam is Associate Professor in Media and Cult…

Anthology Editor

Jackie Raphael-Luu

Jackie Raphael-Luu is a Lecturer in Communications…

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