Description
Western fashion has been widely appreciated and consumed in Tokyo for decades, but since the mid-1990s Japanese youth have been playing a crucial role in forming their own unique fashion communities and producing creative styles which have had a major impact on fashion globally.
Geographically and stylistically defined, subcultures such as Lolita in Harajuku, Gyaru and Gyaru-o in Shibuya, Age-jo in Shinjuku, and Mori Girl in Kouenji, reflect the affiliation and identities of their members, and have often blurred the boundary between professionals and amateurs for models, photographers, merchandisers and designers.
Based on insightful ethnographic fieldwork in Tokyo, Fashioning Japanese Subcultures is the first theoretical and analytical study on Japan's contemporary youth subcultures and their stylistic expressions. It is essential reading for students, scholars and anyone interested in fashion, sociology and subcultures.
Table of Contents
Understanding Subcultural Studies: DIck Hebdige Revisited
Placing Tokyo on the Fashion Map: From Catwalk to Streetstyle
Japanese Youth in a Changing Society
Part Two: Geographically and Stylistically Defined Japanese Subcultures
Shibuya: The Youth in Outspoken Rebellion
Harajuku: The Youth in Silent Rebellion
Akihabara and Ikebukuro: Playing with Costume as an Entertainment
Shinjuku: Girls of the Nightlife Using Beauty as a Weapon
Kouenji and Other Fashion Districts: From Secondhand Clothing Lovers to Fast Fashion Followers
Individual and Institutional Networks within a Subcultural System: Efforts to Validate and Valorize New Tastes in Fashion
Part Three: The Power of the Youth: Trickle-up/Bubble-up Theory Revisited
The De-professionalization of Fashion
The Globalization of Japanese Subcultures: Future Possibilities and Limitations
Conclusion: The Future of Japanese Subcultures
Bibliography
Index
Product details
| Published | Aug 15 2013 |
|---|---|
| Format | Ebook (PDF) |
| Edition | 1st |
| Extent | 192 |
| ISBN | 9780857852151 |
| Imprint | Berg Publishers |
| Illustrations | 30 colour illus |
| Publisher | Bloomsbury Publishing |
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